Luxury Beyond Labels. It’s a Statement

Bharat’s most inclusive Luxury Jewellery Experience

You know that feeling

Walking into a jewellery store and being sized up even before you speak. Your clothes. Who you're with. How you present. The salesperson steers you to a section: "These will suit you." But you weren't asking for what suits you. You were looking for what moves you.

Here's the truth we don't talk about enough, jewellery has always been divided. "Men's." "Women's." "Bridal." "Masculine." "Feminine." All Assumptions.

We think differently.

Jewellery is a reflection. It's about that moment when you put something on, catch yourself in the mirror, and feel, This! This is Me.

At PrideAux, we craft for that moment. For every identity. Every way of being human. Every person who's looked at jewellery sections and thought, "Where do I fit?"

Here, you don't fit. You belong.

Because true luxury honors who you already are, not assumptions.

Jewellery for the Life you're building

Your identity isn't static. Your style shouldn't be either.

We will be honest with you.
PrideAux was born from frustration. Not with a business idea, not with a market strategy, but frustration from watching people walk into jewellery stores and walk out feeling... less than. From hearing "that's not for you" one too many times. From realizing that even in 2025, we're still categorizing human expression into his and hers.

So we said, enough. Enough to all of that.
We're Bharat's first luxury jewellery brand that actually puts every gender at the center. Not as a marketing tagline. Not during pride month only. Always. In every sketch, every casting, every piece we bring to life.

Each craft at PrideAux is more than just metal and stone. It's a small rebellion. A quiet statement that says, "I belong here." It's the ring you wear to your chosen family's wedding. The necklace that makes you feel like yourself for the first time. The bracelet that holds your new name. PrideAux was born to put that pride in your YOU with the glow and glam of guilt-free luxury.

Your identity grows, shifts, expands. Sometimes slowly. Sometimes overnight. Your jewellery should move with you - fluid, intentional, free from the old rules that never made sense anyway.

  • Lab-grown diamonds because why mine the earth when we can grow brilliance?
  • Luxury gold jewellery because quality matters.
  • Artisan craftsmanship because your story deserves hands that care.

With inclusivity woven into every decision we make, we're not just crafting and curating luxury jewellery. We're making space. For you. For all of us.

Read the Making of PrideAux

Meet Renil and Riddhi

The Journey behind PrideAux

It all started with an observation.

People leaving jewellery stores not because of price or design, but because nothing felt like them.

Renil and Riddhi witnessed this in the jewellery market in Vancouver, Canada - that hesitation in front of a jewellery section, those invisible boundaries, the unspoken rules about who jewellery is “for”

They saw it enough to question:

“What if jewellery had no labels?”

“What if jewellery is a statement? One that says, “This is me.”

The answer to that came as PrideAux, jewellery made for humans, not categories.

Our Story
Renil Morajia

Renil Morajia

Riddhi Morajia

Riddhi Morajia

PrideAux is built on Three Pillars

Exclusive: Jewellery for every Human

Exclusive: Jewellery for every Human

The jewellery industry has always assumed: everyone fits neatly into two boxes, your style matches someone else's idea of your identity, and you want to be limited by outdated categories. We assume nothing.

Some people shop for themselves. Some shop for their partners. Some share pieces between them. Some gift across generations. Some choose by design, not the section it's placed in. And that's how it should be.

At PrideAux, we craft jewellery NOT for him, her, or them. Here we create masterpieces that speak to YOU, the person that’s you.

Exclusive: Jewellery for every Human

Expression: Stories That Speak

Expression: Stories That Speak

Here's what we believe: you contain multitudes. Your love is valid. Your chosen name is sacred. The symbols that mean something to only you? They matter.

Each piece we make is a chapter of your journey. The ring you bought yourself when you moved to a new city. The necklace your partner gave you with coordinates that mean everything. The bracelet engraved with the date you became yourself.

Worn with pride. Felt deeply. Remembered always. PrideAux is the house of self-expression jewellery designed for people who live their stories, non-negotiably.

Expression: Stories That Speak

Elegance: Timeless by Design

Elegance: Timeless by Design

We're obsessive about the details you'll notice five years from now. The way light catches a particular facet. The weight that feels right on your skin. The clasp that works smoothly every single time.

Every piece is created with you in mind - refined, radiant, and built to last not just for a moment but for all the moments that matter. To infinity and beyond.

So PrideAux is here to make sustainable luxury jewellery that outlives trends and becomes part of who you are.

Elegance: Timeless by Design

In Full Bloom

You Don't Bloom Once. You Bloom Again and Again.

Jewellery for the moments you want to mark, not explain.

The In Full Bloom collection celebrates quiet confidence. The ease of being exactly where you are. Each piece of luxury floral gold jewellery honors the rhythm of growth that happens in phases, in seasons, when no one's watching but you.

Handcrafted in Bharat. Worn for now. Kept forever.

Explore In Full Bloom 

The Compass

Find your center.

Jewellery for the four pillars of life that matter most: Love, Health, Relationships, and Work.

The Compass collection celebrates intentional living. Each piece of bold geometric gold jewellery honors what keeps you steady.

Handcrafted in Bharat. Designed for balance. Built to last.

Explore The Compass

BORN FROM THE IDEA THAT LUXURY SHOULD INCLUDE EVERYONE

The world didn't need more jewellery. It needed jewellery that actually sees people. That makes space. That doesn't make you feel like you're asking for too much when you want something that reflects who you really are.

We craft pieces that honour identity, celebrate emotion, and create room for every human to feel elegant without explaining themselves.

DESIGNS FOR EVERY HUMAN

DESIGNS FOR EVERY HUMAN

Inclusive Luxury Jewellery designed for People, not Categories

No labels. No limits. No awkward conversations about who this is "really for."

Just pieces that speak to you. That fits into your life. That feels right. PrideAux creates premium gender-neutral jewellery for people - whoever you are, however you express yourself. From unisex rings to versatile necklaces, our collection doesn't need asterisks or explanations.

Lab-grown Diamond Jewellery

Lab-grown Diamond Jewellery

Ethical Luxury with the Same Fire and Brilliance

Same fire. Same brilliance. Zero guilt.

Our lab-grown diamonds are chemically identical to mined diamonds, but they didn't require tearing up the earth or exploitative labor. You wear ethical diamond jewellery without compromise. PrideAux offers sustainable diamond jewellery in India that lets you sparkle and sleep well.

Custom Engraving & Personalization

Custom Engraving & Personalization

Make every Piece your Own

Your chosen name. Important dates. Coordinates. Pronouns. Pride symbols. That inside joke only you understand.

Make it yours. Make it mean something. Each piece becomes a one-of-a-kind story you can carry. Talk with our consultants to create personalized jewellery with actual meaning - custom engraved jewellery that tells your unique story.

Artisan Craftsmanship

Artisan Craftsmanship

Handmade Gold Jewellery from Bharat

Every piece is handcrafted with precision in gold. By humans. With care.

You can feel the difference. You can see it in how light moves across the surface. You can trust it to last. Handmade gold jewellery from India - that’s the PrideAux way. Premium gold diamond jewellery crafted with artisan precision.

Bespoke Design Services

Bespoke Design Services

Custom Jewellery Design tailored to your Story

From "I have this idea..." to "Oh my God, it's perfect!"

Whether it's custom wedding rings that honor your unique love story, an anniversary gift that captures a specific memory, or a personal statement piece that's entirely yours, we design with you. For you.

At PrideAux, you get bespoke jewellery in India that just gets it. From concept to creation, our custom jewellery design services bring your vision to life.

Transparent & Deserved Value

Transparent & Deserved Value

Premium Quality at Deserved Price

We don't play games with pricing.

Our prices reflect actual costs: materials, craftsmanship, ethical sourcing, fair wages. We believe in crafting premium luxury, and that comes at the cost you see in our designs, precision, and artistry.

SO, WHY PRIDEAUX? BECAUSE

  • Inclusive Jewellery crafted for every body, every style, every story
  • Lab-grown diamonds and ethically sourced materials
  • Handcrafted in India with gold and artisan precision
  • Designed for people who choose authenticity over fitting-in

The New Bloom

What everyone’s shopping right now

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Real People. Real Identities. Real Pride.

What everyone’s shopping right now
Custom Jewellery Design Banner - Portrait

Your Story. Your Symbols. Your Way.

Custom Jewellery Design Services in India

Modern love. Chosen names. Personal milestones. Birthday celebration. Engagement moments. A Valentine’s promise. Coordinates of where you first felt free or fell in love. The date you became yourself.

Carve them into gold.

Whether it's an anniversary that marks actual years together or just the anniversary of the day you decided to stop hiding, whether it's a proposal that doesn't follow the script or a personal milestone only you understand, we create bespoke jewellery as unique as your journey.

We also design masterpieces meant to be shared. One piece. Two people. Worn together or passed between you, because the most meaningful jewellery tells a story that belongs to both of you.

From first sketch to final polish, we design with you. For you. 

Without judgment. Without confusion. Just with one thing, understanding YOU.

Are you traveling to us for your consultation? We offer complimentary stays to make your custom jewellery design experience truly memorable.

What We Offer

  • Personalized design consultations (virtual and in-person)
  • Custom engraving services - names, dates, symbols, slogans, anything that matters to you
  • Gender-inclusive wedding jewellery and anniversary collections
  • Custom engagement rings and bridal sets
  • Statement pieces for every identity
  • Bespoke jewellery design from concept to creation
Start Your Custom Design Checkout our Custom Designs

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